Social Media that Drives Business - Not Just Buzz

Social media is the new frontier of marketing. Growing companies are spending anywhere from 11% - 50% of their marketing budgets on social media (Hootsuite).  This money goes to efforts such as paid ads, boosted posts or influencer campaigns. And when we consider the additional resources necessary to maintain an organic social media presence alongside these paid efforts - the cost increases astronomically. And how is ROI measured for this costly campaigns? Through vanity metrics like impressions and reach that do little to drive any tangible results for the business. 

CMOs and marketing leaders, pressured to keep up with the constantly changing landscape of social media, have accepted the narrative that social media is all about brand awareness and being seen. But there is so much to this story...

Social media is one of the most powerful marketing channels  we've seen in recent history, and unlike traditional marketing channels of TV, radio, billboards and direct mailers, it can do much more for businesses than simply increase their visibility. 

Social media can be leveraged to:

• Increase market share and give you a competitive edge
• Improve client retention and increase customer lifetime value
• Provide opportunities to create and market new revenue streams 
• And so much more...

But in order to make this happen marketing leaders, like you, need more than your basic, run-of-the-mill "playbook" being passed off as a strategy. You need more than a content calendar with generic hooks and gimmicks. You need a comprehensive solution that integrates social media, as a true marketing channel, with your overall strategy and plan.